After the Campaign: The Angry Birds Movie

The story of The Angry Birds Movie really wants you to think it's sweet and sentimental. It's dressed up in the trappings of the kind of story that's supposed to be emotional and teach everyone a little something about accepting people for who they are since you never know where help will come from. Despite … Continue reading After the Campaign: The Angry Birds Movie

Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

The Angry Birds Movie Sony Pictures used Snapchat's new Snap Ads to promote the movie's home video release during the Olympics. Suicide Squad More post-mortem on the movie's mixed response, with this Variety op-ed basically saying movie marketing needs to quit fooling people into seeing bad movies just because they're part of a franchise or … Continue reading Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More

X-Men: Apocalypse That 800 number Fox included in the weird 80s commercial for Xavier's School got tens of thousands of voicemails, which the studio just put into a new video. LG is launching a series of X-Men-themed devices in the U.S. and other territories. Emma Grey Ellis at Wired did her own recap of some … Continue reading Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More

Movie Marketing Madness Recap: 5/20/16 New Releases

Maggie's Plan ...Gerwig rightly is front and center here, bringing her unique charms and line reading ability to sell the movie as an offbeat, original story. If you’ve liked her in movies like Francis Ha, Mistress America and others you’ll likely dig what’s going on here and be attracted to this movie. Likewise if you’re … Continue reading Movie Marketing Madness Recap: 5/20/16 New Releases

Picking up the Spare: Captain America, Angry Birds, Nice Guys and More

Captain America: Civil War If you haven’t watched Funny or Die’s “Civil War Reenactors” you really should. Love & Friendship This is a great piece that puts the movie in the context of themes Stillman has revisited throughout his career. The Angry Birds Movie Ryan Faughnder at the L.A. Times covers the $400m Rovio and … Continue reading Picking up the Spare: Captain America, Angry Birds, Nice Guys and More

Movie Marketing Madness: Angry Birds

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most other parts of life, is everything. You want to strike at the best possible moment for the market and take advantage of whatever kind of zeitgeist or other cultural moment … Continue reading Movie Marketing Madness: Angry Birds

Animated Movies Ring in the Holidays With Themed Videos

I’m not sure what started this trend, but “holiday video” seems to now be all the rage with the marketing teams behind animated movies. Last year The Peanuts Movie put one out that showed Woodstock and other birds decorating a snow-covered Snoopy as well as his doghouse. Now this year there have been two videos … Continue reading Animated Movies Ring in the Holidays With Themed Videos

Before The Show: Hotel Transylvania 2 10/10/15

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