After the Campaign: The Angry Birds Movie

The story of The Angry Birds Movie really wants you to think it's sweet and sentimental. It's dressed up in the trappings of the kind…

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Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

The Angry Birds Movie Sony Pictures used Snapchat's new Snap Ads to promote the movie's home video release during the Olympics. Suicide Squad More post-mortem…

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Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More

X-Men: Apocalypse That 800 number Fox included in the weird 80s commercial for Xavier's School got tens of thousands of voicemails, which the studio just…

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Movie Marketing Madness Recap: 5/20/16 New Releases

Maggie's Plan ...Gerwig rightly is front and center here, bringing her unique charms and line reading ability to sell the movie as an offbeat, original…

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Picking up the Spare: Captain America, Angry Birds, Nice Guys and More

Captain America: Civil War If you haven’t watched Funny or Die’s “Civil War Reenactors” you really should. Love & Friendship This is a great piece…

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Movie Marketing Madness: Angry Birds

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Timing, in movies as in most…

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Animated Movies Ring in the Holidays With Themed Videos

I’m not sure what started this trend, but “holiday video” seems to now be all the rage with the marketing teams behind animated movies. Last…

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Before The Show: Hotel Transylvania 2 10/10/15

  Daddy's Home The Good Dinosaur Secret Life of Pets The Peanuts Movie Angry Birds Goosebumps