The Angry Birds Movie
- Sony Pictures used Snapchat’s new Snap Ads to promote the movie’s home video release during the Olympics.
- More post-mortem on the movie’s mixed response, with this Variety op-ed basically saying movie marketing needs to quit fooling people into seeing bad movies just because they’re part of a franchise or “shared universe.” A similar thread is picked up in The New York Times.
- Disney worked with Google on an augmented reality website called Dragon Spotting that works like Pokemon Go, allowing Android and iOS users to find Elliot in everyday locations.
- Seth Rogen put animatronic vegetables in grocery store aisles and freaked shoppers out, which is just fun.