Picking Up the Spare: The Angry Birds Movie, Suicide Squad, Pete’s Dragon, Sausage Party

angrybirdsmovie

The Angry Birds Movie

Suicide Squad

  • More post-mortem on the movie’s mixed response, with this Variety op-ed basically saying movie marketing needs to quit fooling people into seeing bad movies just because they’re part of a franchise or “shared universe.” A similar thread is picked up in The New York Times.

Pete’s Dragon

  • Disney worked with Google on an augmented reality website called Dragon Spotting that works like Pokemon Go, allowing Android and iOS users to find Elliot in everyday locations.

Sausage Party

  • Seth Rogen put animatronic vegetables in grocery store aisles and freaked shoppers out, which is just fun.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.