Adweek, Movie Marketing

2016’s Memorable Campaigns

They may not have been the most successful at turning out the public, by my latest Adweek piece covers what I felt were the most memorable movie campaigns of 2016. There were a number of notable trends this year when it came to marketing Hollywood's latest releases. There was, of course, a heavy reliance on… Continue reading 2016’s Memorable Campaigns

Adweek, Movie Marketing

Going Deep on Rogue One’s Promotional Partnerss

If you enjoyed my full campaign review for Rogue One, I offer a bit more detail on the efforts of the movie's promotional partners in my latest post for Adweek: For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story,… Continue reading Going Deep on Rogue One’s Promotional Partnerss

Adweek, Movie Marketing, Television

Tracking Miss Sloane Ticket Sales

My latest Adweek column reports on a partnership between EuropaCorp and two other companies to track how trailers and TV spots for Miss Sloane demonstrably resulted in ticket sales: Miss Sloane tells the story of a high-power Washington, D.C., lobbyist (played by Jessica Chastain) who's asked to work on behalf of the gun lobby. Citing… Continue reading Tracking Miss Sloane Ticket Sales

Adweek, Movie Marketing

2016 Holiday Movie Preview

My latest Adweek column takes a broad look at the metric ton of movies coming out in the last month of 2016, from small indie dramas to...well...Star Wars. Yeah, it's a stressful time of year. Many of us are dealing with extended family more than we do any other time of year, and so are… Continue reading 2016 Holiday Movie Preview

Adweek, Mobile, Movie Marketing

Bad Santa 2’s Raunchy Photo Campaign

My second post this week on Adweek covers a specific component of the Bad Santa 2 campaign: Now, 13 years later, Willie and his compatriot Marcus (Tony Cox) are back for more Christmas thievery, this time including Willie's mother, played by Kathy Bates. Instead of a department store (possibly a reflection of how the retail… Continue reading Bad Santa 2’s Raunchy Photo Campaign

Adweek, Movie Marketing

Fantastic Franchise Marketing Tactics

My latest at Adweek is tied to last week's Fantastic Beasts and Where To Find Them: Fantastic Beasts and Where to Find Them is an expansion of the Harry Potter world, one that acts as a prequel to the book and film franchise we already know and mostly love, though we should talk about Chamber… Continue reading Fantastic Franchise Marketing Tactics

Adweek, Movie Marketing

For Election Day, Some Political Movie Trailers

My latest, election-themed post on Adweek is now live. Today, the American people go to the polls—at least, those who haven't already taken advantage of early voting—to vote for president and a host of other national, state and local leaders. This year's election cycle, which has been going on approximately forever, has been particularly contentious,… Continue reading For Election Day, Some Political Movie Trailers

Adweek, Mobile, Movie Marketing, Online

Hollywood Never Grasped Vine

My latest Adfreak post is up, looking back at how Hollywood's marketing machine never fully embraced Vine despite it seeming like a natural fit for most campaigns. Pour out a 40 and loop the video repeatedly until you scroll away for Vine. Twitter announced last week that it's discontinuing the mobile app, which allowed people… Continue reading Hollywood Never Grasped Vine

Advertising Marketing PR, Adweek, Movie Marketing

Wolverine is a Wonky Franchise

My latest on Adweek: When Fox was marketing X-Men Origins: Wolverine in the lead-up to its 2009 release (which went super well, as you'll remember), we were just a few years removed from the last X-Men team movie. Wolverine, as played by Hugh Jackman, was the breakout star of that series, in keeping with the… Continue reading Wolverine is a Wonky Franchise

Adweek, Movie Marketing

The Rogue One Campaign To Date

My latest checks in on the Rogue One campaign and covers some of the unique challenges Disney/Lucasfilm are facing as it ramps up its first non-Saga theatrical outing: Here we are, about two months out from the release of a new Star Wars movie, Rogue One: A Star Wars Story. It's safe to assume at… Continue reading The Rogue One Campaign To Date