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When Punching Nazis Is Your Central Message

My latest post on Adfreak was my way of reminding everyone that the only proper response to Nazis or anyone claiming to be the "master…

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Stephen King and Movie Trailers

My latest post over at Adfreak looks at how despite being a well-known author, the movies based on his work haven't always used Stephen King's…

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Marketing Endings When Nothing Really Ends

My latest post at Adweek is about the marketing of The War For The Planet Of The Apes and Hollywood's rule about how nothing can…

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Spider-Man: Homecoming’s DIY Influencer Campaign

My latest for Adfreak covers a campaign for Spider-Man: Homecoming that enlisted a number of YouTube stars to create their own Spidey costume: To return…

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Trailers Giving Us Emotions

My latest at Adfreak looks at the emotional journey the trailers for some recent and upcoming movies have taken audiences on: We’re supposed to feel…

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Wonder Woman’s Marketing Conundrum

My latest post at Adfreak uses the recent controversy about how much Warner Bros. is - or isn't - putting forth a full effort for…

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Stingers and Movie Marketing

My latest at Adfreak examines the ways in which those post-credits stingers have become an integral part of the movie marketing cycle, especially for franchise…

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Imagining the Marketing for NBC’s Saturday Morning Cartoons

I really abused by access to Adfreak this past week, with a post that does some thinking about how movie studios would sell film adaptations…

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Selling Your Movie By Referencing Others

My latest Adfreak post looks at how The Boss Baby is just the latest movie to work in a nod to the box-office competition to…

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Don’t Hold Your Breath for More R-Rated Super Hero Movies

My latest Adfreak post is live, outlining the reasons I'm skeptical as to the results of a recent Fandango survey claiming many people want more…

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