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Booze and Views

Both KINGSMAN and BLADE RUNNER have whiskey tie-in promotions, so I looked at other booze-fueled movie marketing efforts in my latest Adfreak post: You may…

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Deeper Into the Sewers of IT’s Marketing

My latest post at Adweek dives a bit more deeply into some aspects of the IT marketing campaign I didn't focus on last week to…

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We’re About to See Lots of Authors on Screen

My latest post on Adweek is about this year's hottest movie trend: The stories of authors as they create their most famous works: If there’s an overwhelming…

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When Punching Nazis Is Your Central Message

My latest post on Adfreak was my way of reminding everyone that the only proper response to Nazis or anyone claiming to be the "master…

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Stephen King and Movie Trailers

My latest post over at Adfreak looks at how despite being a well-known author, the movies based on his work haven't always used Stephen King's…

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Marketing Endings When Nothing Really Ends

My latest post at Adweek is about the marketing of The War For The Planet Of The Apes and Hollywood's rule about how nothing can…

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Spider-Man: Homecoming’s DIY Influencer Campaign

My latest for Adfreak covers a campaign for Spider-Man: Homecoming that enlisted a number of YouTube stars to create their own Spidey costume: To return…

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Trailers Giving Us Emotions

My latest at Adfreak looks at the emotional journey the trailers for some recent and upcoming movies have taken audiences on: We’re supposed to feel…

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Wonder Woman’s Marketing Conundrum

My latest post at Adfreak uses the recent controversy about how much Warner Bros. is - or isn't - putting forth a full effort for…

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Stingers and Movie Marketing

My latest at Adfreak examines the ways in which those post-credits stingers have become an integral part of the movie marketing cycle, especially for franchise…

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