Adweek, Movie Marketing

Wonder Woman’s Marketing Conundrum

My latest post at Adfreak uses the recent controversy about how much Warner Bros. is – or isn’t – putting forth a full effort for the upcoming Wonder Woman feature or if it was hedging bets and holding back because it might not appeal that strongly to the male audience.

Intrigued by how the Wonder Woman campaign stacked up against other recent efforts, specifically those from Warner Bros./DC Entertainment, I looked back at the campaigns for BvS and Suicide Squad—as well as the ongoing push for Justice League coming later this year—to see if I could quantify any disparity. Specifically, I looked at the volume of released marketing materials, not the engagement or spread of those assets. Here’s how things shook out.

Source: Why the Marketing of Wonder Woman at Warner Bros. Is Coming Under Fire – Adweek

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