People aren’t thrilled with Instagram’s insertion of posts from people and accounts they don’t follow into their feeds. The company is positioning this as being discovery-oriented, showing people posts from accounts their friends might follow or which align with their interests. The thing is, they’re doing this instead of just showing an unfiltered feed of … Continue reading Quick Takes: Content Marketing and Media News For 1/11/18
Quick Takes: Content Marketing and Media News for 1/9/18
Media Look past the headline about how a Sinclair-dominated media world is worrisome to liberals (Sinclair has a well-documented conservative/libertarian POV it imposes across its properties) and think about how one company reaching 72% of U.S. households is bad regardless of political affiliation. If you enjoy reading Variety, Deadline and other Penske Media-owned websites, the … Continue reading Quick Takes: Content Marketing and Media News for 1/9/18
Quick Takes: Content Marketing and Media News for 1/6/18
The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively by hitting the mall. And while the retail industry may be fine as a whole, stories are closing twice as fast as they open. That’s going to hit people who … Continue reading Quick Takes: Content Marketing and Media News for 1/6/18
Quick Takes: Content Marketing and Media News for 12/21/17
Media TicToc is the new breaking news channel from Bloomberg and Twitter, showing the latter is serious about being a media distribution platform. I have to think between this, Cheddar and a few other video shows Twitter will eventually break out some sort of separate channel akin to Snapchat’s Discover to get more attention. Penske … Continue reading Quick Takes: Content Marketing and Media News for 12/21/17
Quick Takes: Content Marketing and Media News for 12/19/17
Today’s Must Read This is a great piece on the “other” tech bubble, the one that’s building up inside a Silicon Valley ecosystem that’s still playing as fast and loose as it did in the late 90s, regardless of the changing social scene in the rest of the world. That kind of mindset, where tech … Continue reading Quick Takes: Content Marketing and Media News for 12/19/17
Quick Takes: Content Marketing and Media News for 12/7/17
MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17
Quick Takes: Content Marketing and Media News for 12/5/17
MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17
Quick Takes: Content Marketing and Media News for 11/28/17
Meetup, the popular event-organizing service, is being acquired by coworking company WeWork, like part of the latter’s plans to basically own or manage any sort of space that any group of two or more could ever gather in. Facebook has clarified its advertising principles, making their efforts appear as innocuous and customizable by the user … Continue reading Quick Takes: Content Marketing and Media News for 11/28/17
Quick Takes: Content Marketing and Media News for 11/22/17
This is a fantastic overview of what happened to the DNAinfo and Ist site as they faced down the last days before being shut down by billionaire owner Joe Ricketts and just what the communities they operated in have lost in terms of watchdogs and local voices. That may seem worrisome when you ponder the … Continue reading Quick Takes: Content Marketing and Media News for 11/22/17
Quick Takes: Content Marketing and Media News for 11/14/17
A new study shows that headlines of 90 to 99 characters have the highest click-through-rate, but that runs counter to best practices for search engine optimization and other platforms, so who the hell knows, just do what’s working for you, man. There seem to be flaws with this study on how the timing of news … Continue reading Quick Takes: Content Marketing and Media News for 11/14/17
Chris Thilk 