Selling Angel Has Fallen

My latest post for The Hollywood Reporter is a recap of the marketing campaign for Angel Has Fallen. To sell the movie, Lionsgate has mounted a campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. You can read the whole thing here.

Selling John Wick: Parabellum

My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum. This time around Wick is on the run from other assassins, having broken a cardinal rule of the industry by killing one of their own. Everyone is after him to claim the $14 million price that’s been put on … Continue reading Selling John Wick: Parabellum

Movie Marketing Madness: How To Be A Latin Lover

Let’s just be honest and admit that some people have few, if any, real-world survival skills. That’s not the case, though, for Maximo (Eugenio Derbez), the main character in the new movie How To Be A Latin Lover. Directed by Ken Marino, the movie is about Maximo, who early on in life discovered he had … Continue reading Movie Marketing Madness: How To Be A Latin Lover

Movie Marketing Madness: Power Rangers

Because everything old needs to be new again, this week sees the big-screen return of Power Rangers. Based on the “classic” Japanese import TV show “Mighty Morphin Power Rangers,” the movie acts as an origin story for the team, following a group of misfit teenagers who stumble upon a mysterious ship and unlocking amazing powers … Continue reading Movie Marketing Madness: Power Rangers

Movie Marketing Madness: John Wick Chapter 2

John Wick (Keanu Reeves) was reluctantly pulled back into the life of a professional assassin in 2014’s self-titled movie. After exacting a measure of revenge for the death of his dog and the theft of his car he seemed to if not ride off into the sunset at least be once more done with the … Continue reading Movie Marketing Madness: John Wick Chapter 2

Movie Marketing Madness: La La Land

Hollywood loves stories about Los Angeles. There are countless movies about the city and the entertainment industry that always wind up being big hits with the those in the business and critics. Joining that list this week is La La Land, the new movie from writer/director Damien Chazelle (Whiplash) and starring the ridiculously good-looking pair … Continue reading Movie Marketing Madness: La La Land

Movie Marketing Madness: Hacksaw Ridge

Army Medic Desmond T. Doss refused to pick up a weapon during World War II, citing his religious beliefs as his reason to become a conscientious objector, someone who will not actually take up arms because of some deeply-held moral or ethical belief. Now his story is being told in the new movie Hacksaw Ridge. … Continue reading Movie Marketing Madness: Hacksaw Ridge

Movie Marketing Madness: American Pastoral

Ewan McGregor stars in and makes his directorial debut with this week’s American Pastoral. Set in the late 1960s, McGregor plays Swede Levov, an upstanding local businessman with deep ties to his quiet suburban neighborhood alongside his wife Dawn (Jennifer Connelly). That status quo is upset, though, through the actions of their daughter Merry (Dakota … Continue reading Movie Marketing Madness: American Pastoral

Movie Marketing Madness: Middle School: The Worst Years of My Life

When teenager Rafe Katchadorian (Griffen Gluck) starts at a new junior high he’s not quite ready for what greets him in the new movie Middle School: The Worst Years of My Life. Used to a certain degree of freedom and expression he’s instead surrounded by a school whose administration doesn’t allow much of anything. No … Continue reading Movie Marketing Madness: Middle School: The Worst Years of My Life

Movie Marketing Madness: Deepwater Horizon

The last 40 years have seen an untold number of man-made ecological disasters of all sizes and impacts. One of the biggest of the last several years is when an oil rig in the Gulf of Mexico suffered a major disaster and spilled billions of gallons of oil into the sea, a story that’s now … Continue reading Movie Marketing Madness: Deepwater Horizon