Selling John Wick: Parabellum

My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum. This time around Wick is on the run from other assassins, having broken a cardinal rule of the industry by killing one of their own. Everyone is after him to claim the $14 million price that’s been put on … Continue reading Selling John Wick: Parabellum

MMM Recap: 2/10/17 New Releases

Fifty Shades Darker What’s most surprising is that there doesn’t seem to be anything noticeable in the campaign that hints at recognition of or reaction to the criticism to the first movie. That came under fire for being about as woke as a doormat regarding women, putting them in the place of wanting to be … Continue reading MMM Recap: 2/10/17 New Releases

Movie Marketing Madness: John Wick Chapter 2

John Wick (Keanu Reeves) was reluctantly pulled back into the life of a professional assassin in 2014’s self-titled movie. After exacting a measure of revenge for the death of his dog and the theft of his car he seemed to if not ride off into the sunset at least be once more done with the … Continue reading Movie Marketing Madness: John Wick Chapter 2