Selling John Wick: Parabellum

My latest marketing recap for The Hollywood Reporter covers the Continental-heavy campaign for John Wick: Parabellum. This time around Wick is on the run from other assassins, having broken a cardinal rule of the industry by killing one of their own. Everyone is after him to claim the $14 million price that’s been put on … Continue reading Selling John Wick: Parabellum

Movie Marketing Madness: John Wick Chapter 2

John Wick (Keanu Reeves) was reluctantly pulled back into the life of a professional assassin in 2014’s self-titled movie. After exacting a measure of revenge for the death of his dog and the theft of his car he seemed to if not ride off into the sunset at least be once more done with the … Continue reading Movie Marketing Madness: John Wick Chapter 2

Constantine – Marketing Recap

You can read my full recap of the marketing campaign for Constantine at Film Threat. His latest movie finds Reeves playing some sort of spiritual being caught up in the eternal struggle between Heaven and Hell. It’s an adaptation of the successful Alan Moore graphic novel Hellblazer. The word adaptation should be used loosely since in … Continue reading Constantine – Marketing Recap