My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done over the last two years.

Ryan Reynolds has a strong public persona, an immediately identifiable personal brand—dry, egotistical, quick-witted and slightly oblivious—that he has unleashed on his audiences to promote project after project.

Most recently, his signature self mockery is on display in a new video posted to the actor’s personal YouTube channel to help promote Pokemon: Detective Pikachu, in which he voices the little yellow Pokemon character that has become a ubiquitous visual shorthand for the brand.

via Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu – Adweek

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.