Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done over the last two years.

Ryan Reynolds has a strong public persona, an immediately identifiable personal brand—dry, egotistical, quick-witted and slightly oblivious—that he has unleashed on his audiences to promote project after project.

Most recently, his signature self mockery is on display in a new video posted to the actor’s personal YouTube channel to help promote Pokemon: Detective Pikachu, in which he voices the little yellow Pokemon character that has become a ubiquitous visual shorthand for the brand.

via Ryan Reynolds Reveals the Method Acting and Personal Sacrifices Behind Detective Pikachu – Adweek

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