Chris Thilk Freelance - Adweek, Movie Marketing, writing

Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done over the last two years. Ryan Reynolds has a strong public persona, an immediately identifiable personal brand—dry, egotistical, quick-witted and slightly oblivious—that he has unleashed on his audiences to promote … Continue reading Brand Ryan Reynolds