MMM – The Terminal

You can read my full recap of the marketing for The Terminal at Film Threat.

So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks’ latest being The Ladykillers, a movie that broke his string of unqualified successes. Still, Hanks’ presence at least provides a hook for the marketers to hang the rest of the campaign on and he’ll need to have quite a few more bombs before that changes.

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