The characters who inhabit the new movie Trolls are ridiculously happy almost all the time. They are upbeat and optimistic, which comes from the top down. Their leader Poppy (voiced by Anna Kendrick) is the happiest of the bunch, which has lead Branch (voiced by Justin Timberlake) to take himself out of the village. Branch … Continue reading Movie Marketing Madness: Trolls
Movie Marketing Madness: The Light Between Oceans
"Who is the best person to raise a child" is the central question for the story in The Light Between the Oceans. The movie stars Michael Fassbender and Alicia Vikander as Tom and Isabelle, a married couple who manage a lighthouse off the Australian coast following World War I. One day this childless couple … Continue reading Movie Marketing Madness: The Light Between Oceans
Movie Marketing Madness: Kung Fu Panda 3
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within … Continue reading Movie Marketing Madness: Kung Fu Panda 3
Movie Marketing Madness – Bridge of Spies
I grew up in the later years of the Cold War. In the late 1970s and then into the 80s the kids I grew up with knew what the Cold War was and that it was still, for lack of a better term, being waged. But while it was still something we were living there … Continue reading Movie Marketing Madness – Bridge of Spies
Just Like Heaven – Marketing Recap
I don't really like to throw around the word "hate," especially regarding another human being. It's an ugly word and has all kinds of nasty meanings. That being said, I hate Reese Witherspoon. She seems to want to model her career after Meg Ryan but at least Ryan seemed like she had some brains behind … Continue reading Just Like Heaven – Marketing Recap
Red Eye – Marketing Recap
I'm generally not a fan of the horror genre. There's very little original content out there and quite frankly it just doesn't interest me. I know I should take the time, based on the recommendations of Vonder Harr and Cregar, to seek out the worthy entries but I just can't work up the strength. That … Continue reading Red Eye – Marketing Recap
Selling The Island
Oh my God, Michael Bay is back. We tried exiling him to the island of Elba after Armageddon. We tried spinning three times, throwing a shaker of salt over our shoulder and hoping he’d go away after Pearl Harbor. Unfortunately, like Michael Myers (or, for that matter, Mike Myers) he keeps coming back to prove … Continue reading Selling The Island
Selling War of the Worlds
How bad does Steven Spielberg have to be feeling right now? He makes a movie with Tom Cruise one of the biggest stars in the world, involving an alien invasion that's based on a classic H.G. Wells novel. That novel was the foundation for one of the greatest publicity stunts of the 20th century when … Continue reading Selling War of the Worlds
Selling The Terminal
You can read my full recap of the marketing for The Terminal at Film Threat. So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks' latest being The Ladykillers, a movie that broke his string of unqualified … Continue reading Selling The Terminal
