Movie Marketing Madness: Trolls

The characters who inhabit the new movie Trolls are ridiculously happy almost all the time. They are upbeat and optimistic, which comes from the top down. Their leader Poppy (voiced by Anna Kendrick) is the happiest of the bunch, which has lead Branch (voiced by Justin Timberlake) to take himself out of the village. Branch… Read More

Movie Marketing Madness: The Light Between Oceans

  “Who is the best person to raise a child” is the central question for the story in The Light Between the Oceans. The movie stars Michael Fassbender and Alicia Vikander as Tom and Isabelle, a married couple who manage a lighthouse off the Australian coast following World War I. One day this childless couple… Read More

Movie Marketing Madness: Kung Fu Panda 3

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Many of us strive to be something more than what we are now. We look up to heroes and try to emulate them, whether that’s in the realm of sports, an academic field or just within… Read More

Movie Marketing Madness – Bridge of Spies

I grew up in the later years of the Cold War. In the late 1970s and then into the 80s the kids I grew up with knew what the Cold War was and that it was still, for lack of a better term, being waged. But while it was still something we were living there… Read More