Based on Dave Eggers’ 2013 novel of the same name, The Circle opens in theaters this week and brings with it a story of how “change the world” technology companies aren’t always what they seem. Emma Watson stars as Mae, an eager young woman who’s hired at Circle, a fictional company that combines elements of … Continue reading Movie Marketing Madness: The Circle
Movie Marketing Madness: Inferno
Tom Hanks is back as Professor Robert Langdon, the academic hero of previous adventures, in Inferno, the latest installment in the series begun with 2006’s The DaVinci Code. Langdon is joined this time by yet another young assistant, Dr. Sienna Brooks, played by Felicity Jones. Brooks has to help him out after he wakes up … Continue reading Movie Marketing Madness: Inferno
Movie Marketing Madness: Sully
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If there were a moment that could be identified as when Twitter "arrived" more than any other, it would be the day in January of 2009 when Chesley "Sully" Sullenberger, a US Airways pilot, made an … Continue reading Movie Marketing Madness: Sully
After the Campaign: Larry Crowne
In my review of the marketing for Larry Crowne I wrote: The movie appears to be kind of an oddball with its genial attitude and kind hearted spirit since it’s obviously not “big” enough to play long-ball with the movies this summer but it’s not “deep” enough to be released in the fall/winter season along … Continue reading After the Campaign: Larry Crowne
Movie Marketing Madness: A Hologram For The King
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s never really a good idea to make decisions when you’re upset. While there are instances where that may work out OK, most of the time it’s a bad idea. You’re not thinking clearly, you’re ruled … Continue reading Movie Marketing Madness: A Hologram For The King
Movie Marketing Madness – Bridge of Spies
I grew up in the later years of the Cold War. In the late 1970s and then into the 80s the kids I grew up with knew what the Cold War was and that it was still, for lack of a better term, being waged. But while it was still something we were living there … Continue reading Movie Marketing Madness – Bridge of Spies
Selling The Terminal
You can read my full recap of the marketing for The Terminal at Film Threat. So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks' latest being The Ladykillers, a movie that broke his string of unqualified … Continue reading Selling The Terminal
