Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. If you were to pick out the definitive fiction version of where dreams come from, what would it be? The list would have to include Neil Gaiman’s landmark Sandman series, where the author takes us into … Continue reading Movie Marketing Madness: The BFG
Movie Marketing Madness – Bridge of Spies
I grew up in the later years of the Cold War. In the late 1970s and then into the 80s the kids I grew up with knew what the Cold War was and that it was still, for lack of a better term, being waged. But while it was still something we were living there … Continue reading Movie Marketing Madness – Bridge of Spies
Selling War of the Worlds
How bad does Steven Spielberg have to be feeling right now? He makes a movie with Tom Cruise one of the biggest stars in the world, involving an alien invasion that's based on a classic H.G. Wells novel. That novel was the foundation for one of the greatest publicity stunts of the 20th century when … Continue reading Selling War of the Worlds
Selling The Terminal
You can read my full recap of the marketing for The Terminal at Film Threat. So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks' latest being The Ladykillers, a movie that broke his string of unqualified … Continue reading Selling The Terminal
