Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions a couple years ago. As we saw by the end of the last movie Gru (voiced by Steve Carell) is now working for the good guys, having given up his … Continue reading Movie Marketing Madness: Despicable Me 3

Movie Marketing Madness: The Mummy

Universal is trying once more to revitalize its catalog of classic monsters with this week’s The Mummy. No, this isn’t a straight reboot of the 90’s film series starring Brendan Frasier and eventually The Rock. It’s a new story starring Tom Cruise, Russell Crowe and others that brings the franchise into the present day and … Continue reading Movie Marketing Madness: The Mummy

Movie Marketing Madness: Get Out

Jordan Peele, one half of the iconic comedy team Key & Peele, makes his directorial feature debut with this week’s Get Out, a movie that’s billing itself as a socially conscious thriller. Daniel Kaluuya stars as Chris, a guy who’s getting ready to go for a weekend away with his girlfriend Rose (Allison Williams) to … Continue reading Movie Marketing Madness: Get Out

Movie Marketing Madness: The Great Wall

Matt Damon stars in the new movie The Great Wall as William, a European mercenary traveling through early 11th century China when he and his group are attacked by some kind of monster, an attack only he and one other survive. They soon find themselves taken prisoner inside China’s Great Wall, which is controlled by … Continue reading Movie Marketing Madness: The Great Wall

Movie Marketing Madness: Fifty Shades Darker

Christian Grey (Jamie Dornan) and Anastasia Steele (Dakota Johnson) are back in Fifty Shades Darker, the sequel to 2015’s Fifty Shades of Grey. Like the first movie, this one is based on a book of the same name that white women everywhere swore to everyone who wasn’t their brunch buddy that they weren’t reading. The … Continue reading Movie Marketing Madness: Fifty Shades Darker

Movie Marketing Madness: Split

The kidnapping of three girls is at the heart of the story of Split, the new movie from writer/director M. Night Shyamalan. Those three friends are taken to a hiding place where no one will be able to find them. But they’re being held by a man they sometimes know as Dennis (James McAvoy), whose … Continue reading Movie Marketing Madness: Split

Movie Marketing Madness: Sing

The new movie Sing is all about chasing your dreams. The story, which takes place in a world of anthropomorphized animals (similar to Zootopia from earlier this year), follows Buster Moon, a koala (voiced by Matthew McConaughey) who owns a theater that’s on the verge of closing. As one last desperate ploy to remain in … Continue reading Movie Marketing Madness: Sing

Movie Marketing Madness: Frank & Lola

The new movie Frank & Lola tells an unusual and seemingly disturbing love story. Frank is played by Michael Shannon and is a Las Vegas chef. One day he meets Lola (Imogen Poots), a young woman who’s pretty new to the city and who seems to be escaping her past. The two begin a relationship … Continue reading Movie Marketing Madness: Frank & Lola

Movie Marketing Madness: The Girl On The Train

Based on the hit novel from a year or so ago, The Girl on the Train is now bringing to the big screen the story that had everyone buzzing over their foam lattes. In the movie Emily Blunt plays Rachel, a woman who’s having problems getting her life together. She’s divorced from Tom (Justin Theroux) … Continue reading Movie Marketing Madness: The Girl On The Train

Movie Marketing Madness: Bridget Jones’s Baby

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a … Continue reading Movie Marketing Madness: Bridget Jones’s Baby