Movie Marketing Madness: Jason Bourne

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Sequels, remakes, sidequels and reboots are beginning to lap each other. Hollywood is basically throwing everything against the wall as it alternatively tries to keep successful franchises going with the original stars, introduce new blood to … Continue reading Movie Marketing Madness: Jason Bourne

Movie Marketing Madness: Warcraft

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It’s hard to make the case the a movie based on a video game is going to be very good. While some are certainly better than others - a couple of the Resident Evil movies aren’t … Continue reading Movie Marketing Madness: Warcraft

Movie Marketing Madness: Popstar: Never Stop Never Stopping

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Mockumentaries are tough to pull off. The filmmakers have to hit just the right tone in the story to make us care about the characters at the same time we recognize they’re acting like idiots, or … Continue reading Movie Marketing Madness: Popstar: Never Stop Never Stopping

Movie Marketing Madness: Neighbors 2: Sorority Rising

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “It can always get worse” is the life motto of a certain type of person. Whether we’re looking at a bad situation and considering all the ways it can still go downhill or if things have … Continue reading Movie Marketing Madness: Neighbors 2: Sorority Rising

Movie Marketing Madness: The Huntsman: Winter’s War

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. With so many franchise engaging in reboots, sequels, sidequels, spiritual sequels and other extensions and offshoots it can sometimes be a big difficult for people to keep the timeline straight. Ask a non-geek when the postscript … Continue reading Movie Marketing Madness: The Huntsman: Winter’s War

Movie Marketing Madness: The Boss

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. What does it take to be successful? That’s the question that countless books, seminars, self-help gurus and even pastors (who disturbingly-often cover all three of those bases) are trying to answer for everyone, even as they … Continue reading Movie Marketing Madness: The Boss

Movie Marketing Madness: My Big Fat Greek Wedding 2

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. I’m always a bit surprised when something is labeled a “surprise hit.” All movies - or at least most - are, presumably, released in the hopes and with the expectation that they will appeal to enough … Continue reading Movie Marketing Madness: My Big Fat Greek Wedding 2

Movie Marketing Madness: Hail Caesar

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hollywood’s Golden Age, the early years when the stars were big and the movies were bigger, is rife with stories. After all, this was an era when the public personas of those stars were as carefully … Continue reading Movie Marketing Madness: Hail Caesar

Universal and Paramount Use Longer Snapchat Ads

As reported by Adweek, movie studios - specifically Universal and Paramount - are among the first advertisers to get access to a new long-form ad unit on Snapchat. The two have used these ads to promote Neighbors 2 and 10 Cloverfield Lane, respectively. The full-length trailers that have run as ads are a big departure … Continue reading Universal and Paramount Use Longer Snapchat Ads

Movie Marketing Madness: Sisters

Childhood is basically the time before you are an adult and have regrets about the things you either did or didn’t do as a child. That might be an overly-pessimistic view, but hey, that’s my truth. Whether or not that applies to you and your circumstance, it’s likely universally true that at least occasionally you … Continue reading Movie Marketing Madness: Sisters