Key Art, Key Changes: The Birth of A Nation, Deepwater Horizon

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are…… Continue reading Key Art, Key Changes: The Birth of A Nation, Deepwater Horizon

Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

The Birth of the Nation My friend Scott Smith sent me the picture above of the “Nat Turner Lives” outdoor billboard on the south side of Chicago. The movie didn’t fare well at the box-office, and “Why?” has spurred a thousand hot takes about it movie from the standing ovation it received at Sundance earlier…… Continue reading Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

The Birth of the Nation Skywriting spelling out “Nat Turner Lives,” which was a key copypoint during the movie’s marketing, appeared over Los Angeles but it wasn’t clear whether it was actually a promotional stunt tied to the film or not. The Nat Geo channel will air a special on Nat Turner. The special is…… Continue reading Picking Up the Spare: The Birth of the Nation, The Girl on the Train and More

MMM Recap: 10/7/16 New Releases

The Late Bloomer OK, nothing too innovative or groundbreaking here. The studio knows it has a sophomoric sex comedy on its hands and so is doing what it can to lean into that. So the campaign plays up the juxtaposition of all of these life events that are totally normal at 12 or 13 years…… Continue reading MMM Recap: 10/7/16 New Releases

Movie Marketing Madness: The Birth of a Nation

Nat Turner may not be a historical figure that a junior high social studies classroom is likely to be quizzed on. But his story, now being dramatized in the new movie The Birth of a Nation, is an important one, though one most people are all-too ignorant of. Written by, directed by and starring Nate…… Continue reading Movie Marketing Madness: The Birth of a Nation