Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the central conceits of most superhero stories is that no one talks to each other. Most issues could be addressed simply if X asked Y why they were acting like that the other day … Continue reading Movie Marketing Madness: Captain America: Civil War
That Deadpool Back-and-Forth Could Only Happen on Twitter
Twitter continues, as a company, to suffer under the delusion that it’s a mass-audience tool. We’re told over and over again that it’s “too complicated” and difficult for people to get their heads around, which is why new user acquisition is so stagnant and the company keeps tripping over itself to add or change features … Continue reading That Deadpool Back-and-Forth Could Only Happen on Twitter
After the Campaign – Sherlock Holmes: A Game of Shadows
In my column on the marketing for Sherlock Holmes: A Game of Shadows I wrote: This is one of the most clear cut cases of “If you liked the first one here’s more of the same” sequel marketing that I’ve seen. It might even beat efforts for the second Transformers movie and a couple other … Continue reading After the Campaign – Sherlock Holmes: A Game of Shadows
Chris Thilk 