You can read my full recap of the marketing for Shark Tale at Film Threat.
So Dreamworks now shows up to the CGI-animated underwater story an hour and a half into the party and, to make matters worse, they forgot to bring the beer. Dreamworks’ philosophy seems to be to make movies that are “edgy” and “hip” but which come off as “lame” and “not worth our time”. Shrek was funny for about 15 minutes after it stopped playing in theaters and Shrek 2 seemed to have rehashed the jokes from the first one without even putting any extra gravy on to mask the leftover taste. Since “Shark Tale” doesn’t appear on the surface to be much different, my expectations aren’t great that this will be a breakout hit.