MMM Recap: King Arthur, Snatched, Paris Can Wait

King Arthur: Legend of the Sword Instead the focus seems to be mostly on Law and his scenery-chewing bad guy. The campaign wants to sell this as a big action movie with a wounded, reluctant hero at its core, but the stakes are never clear here. The trailers for Gods of Egypt made that story … Continue reading MMM Recap: King Arthur, Snatched, Paris Can Wait

Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each other, but the excitement is gone, largely because he’s a successful movie producer who’s detached and inattentive to his wife. Still, they get on and have a … Continue reading Movie Marketing Madness: Paris Can Wait