RSM US – Content Marketing

When RSM US LLP’s current social media manager was about to begin maternity leave I stepped in to bridge the gap and keep their social content marketing program on track. In the eight months I was with the firm I not only managed social publishing but also introduced a more scheduled, systematic approach to the … Continue reading RSM US – Content Marketing

Nikon – Influencer Marketing

Program Type When Nikon was planning the launch of the new D80 DSLR in 2007 it turned to MWW Group’s New Media team, including myself, to help build some buzz. In response, we created a blogger outreach program that put the camera in the hands of dozen of individuals, encouraging them to try out the … Continue reading Nikon – Influencer Marketing