RSM US – Content Marketing

When RSM US LLP’s current social media manager was about to begin maternity leave I stepped in to bridge the gap and keep their social content marketing program on track. In the eight months I was with the firm I not only managed social publishing but also introduced a more scheduled, systematic approach to the … Continue reading RSM US – Content Marketing

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Nikon – Influencer Marketing

Program Type When Nikon was planning the launch of the new D80 DSLR in 2007 it turned to MWW Group’s New Media team, including myself, to help build some buzz. In response, we created a blogger outreach program that put the camera in the hands of dozen of individuals, encouraging them to try out the … Continue reading Nikon – Influencer Marketing

Sony Entertainment Network – Content Marketing

Program Overview Over more than three years of client work, I helped Sony Entertainment Network launch and manage a social program promoting their video-on-demand and music streaming services. Those social networks were launched from scratch, eventually growing to an audience of almost 330,000. Team Managed 1-2 junior staff who were responsible for content drafting, media … Continue reading Sony Entertainment Network – Content Marketing

DC Entertainment – Content Marketing

Program Type Over the course of four-plus years, I managed a 24-hour social media content publishing program for DC Entertainment, including its DC Comics, Vertigo Comics and DC Collectibles brands. The program started out relatively small with roughly 3 million fans across nine different networks. Over the course of our management that grew to over … Continue reading DC Entertainment – Content Marketing