After the Campaign: Pan

In my campaign review of Pan’s marketing I wrote: I want to like this but I just don’t feel like the campaign overcomes the burden of knowing, and having to sell, the film as a prequel. So it hits the “This is the chosen one” nail over and over again to the point where, because … Continue reading After the Campaign: Pan

Movie Marketing Madness: Pan

The Peter Pan story is kind of frightening, when you think about it. A group of kids are left on their own to defend their land and possessions - even their lives - against a group of pirates who obviously have no problem straight-up murdering them. And in the middle of that a girl and … Continue reading Movie Marketing Madness: Pan