The Boundaries of R-Rated Advertising

The past two weekends have seen the release of two big, R-rated comedies, first Pineapple Express and then Tropic Thunder. Both featured stars who have, at least occasionally, dipped their toes into family friendly film waters and who have developed big followings across all age groups. Both movies marketing campaigns also featured red-band trailers. Others … Continue reading The Boundaries of R-Rated Advertising