Picking up the Spare

Picking Up the Spare: Rogue One, The LEGO Batman Movie, La La Land

Rogue One: A Star Wars Story The Chicago Auto Show is underway and Nissan has brought its Rogue One-inspired vehicle there. More details on the where and why here. La La Land There's a new motion poster that touts the awards nominations and other accolades the movie has racked up recently. The LEGO Batman Movie [...]

Movie Marketing

MMM Recap: 2/10/17 New Releases

Fifty Shades Darker What’s most surprising is that there doesn’t seem to be anything noticeable in the campaign that hints at recognition of or reaction to the criticism to the first movie. That came under fire for being about as woke as a doormat regarding women, putting them in the place of wanting to be [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: The LEGO Batman Movie

I’m not sure anyone expected Batman to be the big breakout star of 2014’s The LEGO Movie, which itself was a hit beyond what most people in the general public likely thought it would be. But the Dark Knight, as voiced by Will Arnett, wound up being a favorite with his song about dead parents, [...]

Adweek, Movie Marketing

Chevy Helps Build LEGO Batman Movie Buzz

New from me at Adweek: Chevrolet has long been running a campaign that shows a group of "ordinary" people, a Chevy car and has them react in disbelief to how safe it is, how many awards it's won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. [...]