Adweek, Movie Marketing

Chevy Helps Build LEGO Batman Movie Buzz

New from me at Adweek:

Chevrolet has long been running a campaign that shows a group of “ordinary” people, a Chevy car and has them react in disbelief to how safe it is, how many awards it’s won and generally how awesome it is. Now, Chevy is launching a campaign in conjunction with Warner Bros. to promote The Lego Batman Movie, coming out in February. To kick things off, the car maker created a commercial (with the help of Commonwealth/McCann) that plays just like those real ads, but features a group of Lego mini-fig people being shown the Batmobile and asked what kind of person they think would drive such a car.

Source: Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match | Adweek

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