Picking Up the Spare: Don’t Think Twice, Hell or High Water

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Don’t Think Twice

  • The cast gathered round to create a “viral video” but the hilarity comes from how they don’t really seem to know what that means.

Hell or High Water

  • A new TV spot focuses on the incredibly positive reviews the movie has generated, pulling in quotes and raves from critics.

The Hollars

  • In the last week Krasinski in particular has been doing a bunch of press. A lot of it, unfortunately for the movie, focused on his anecdote about auditioning for Captain America years ago and didn’t mention this movie. There have also been a number of ads run for the movie that have used key art.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.