Chris Thilk Content Publishing, marketing, Media, Quick Takes, Social Media

Quick Takes – Content Marketing and Media News for 1/23/18

Media Amazon Studios seems to be in the midst of a bit of upheaval in terms of direction, canceling a number of beloved shows (many of them by female creators, which is coming off as a bit tone deaf) and with reports it’s shifting its film acquisitions away from indie fare to bigger blockbusters. That’s … Continue reading Quick Takes – Content Marketing and Media News for 1/23/18

Chris Thilk A Brief Digression

Why Is Infinite Scrolling Everywhere But Search Results?

One of my least favorite design trends of the last few years is the “infinite scroll.” I’d like to eventually reach the end of the page, especially if the content I’m looking for - contact information and similar site or corporate information - is going to be found there. Having to keep scrolling on and … Continue reading Why Is Infinite Scrolling Everywhere But Search Results?

Chris Thilk Content Publishing, marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 1/16/18

Media Crackle will rebrand itself as “Sony Crackle” because, according to the story, the company wants to leverage the power of the Sony name. That’s code for “the person who kept insisting it didn’t need to be corporately branded is no longer with the company and so someone finally got their way.” CBS and Viacom … Continue reading Quick Takes: Content Marketing and Media News for 1/16/18

Chris Thilk Content Publishing, marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 12/7/17

MEDIA Marvel is expanding its cross-media efforts to podcasts, partnering with Stitcher on a scripted podcast featuring Wolverine. Hollywood studios are hoping digital lockers such as Ultraviolet, Movies Anywhere and a few other initiatives will keep people buying physical home video releases at the same time they’re both adjusting their tactics in working with existing … Continue reading Quick Takes: Content Marketing and Media News for 12/7/17

Chris Thilk Content Publishing, marketing, Media, Social Media

Quick Takes: Content Marketing and Media News for 11/16/17

Hoopla, which offers movies and TV shows (as well as e-books, audiobooks and more) on behalf of local libraries, is launching apps for Amazon Fire TV and Apple TV. Both Google and LinkedIn have launched new career search tools. Google has added information on companies including salary, job application choices and more to search results … Continue reading Quick Takes: Content Marketing and Media News for 11/16/17

Chris Thilk marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 11/7/18

Interesting findings here that longer headlines on branded content have higher click-through rates. Perhaps because they’re more effective at quickly drawing the reader into the story? Google is deprecating old RSS feeds from Google News next month, taking a convoluted approach that involves discarding the old but offering new feeds without setting up redirects or … Continue reading Quick Takes: Content Marketing and Media News for 11/7/18

Chris Thilk Media, Social Media

The One Thing Tech Companies Could Do To Fight News Manipulation

Facebook, Twitter, Google and other tech companies have been, and will continue to be, testifying before members of Congress about what the hell just happened. Specifically, lawmakers want to know how those platforms were used by foreign agents to disseminate false information both organically and through paid ads in the lead up to last year’s … Continue reading The One Thing Tech Companies Could Do To Fight News Manipulation

Chris Thilk Content Publishing, marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 10/31/17

Google’s massive advertising business is getting even more massive, showing no signs of slowing down as it outpaces all rivals. Can’t be great for all the other media companies launching branded subscription services to see Lionsgate parting ways with Comic-Con HQ, shutting that service down and transitioning to licensing the material elsewhere. YouTube is building … Continue reading Quick Takes: Content Marketing and Media News for 10/31/17

Chris Thilk marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 10/23/17

According to the company, 80% of Snapchat users create posts at restaurants, which is one reason behind the Context Cards it recently announced that allow people to leave - and then find - tips and comments on eateries. Recode has more numbers on popular locations. Publishers are preparing for the day (likely coming soon) when … Continue reading Quick Takes: Content Marketing and Media News for 10/23/17

Chris Thilk marketing, Media, Quick Takes, Social Media

Quick Takes: Content Marketing and Media News for 10/5/17

No one - neither the media or the public - benefits from one in five reporters living in either New York City, Washington, D.C. or Los Angeles. Facebook will provide more context on a publisher whose news story is shared in the News Feed, an effort to educate the public, fight off fake news and … Continue reading Quick Takes: Content Marketing and Media News for 10/5/17