Movie Marketing Madness: The Smurfs

There’s a whole tradition of Saturday morning cartoons that kids today just aren’t familiar with. Back in the 80’s my younger brother and I would wake around 6AM (earlier than that and the news was still one) and bounce between CBS, NBC and ABC at various times to catch the best animated shows of the … Continue reading Movie Marketing Madness: The Smurfs

Movie Marketing Madness: Cowboys and Aliens

Ever since 1991's release of Unforgiven the Western movie genre has been forever altered. All of a sudden the stakes were higher, the emotions deeper and the overall gravitas just that much greater. Eastwood's movie took a genre of film that had been a symbol for the American male ideal of stoicism and grit and … Continue reading Movie Marketing Madness: Cowboys and Aliens

Movie Marketing Madness: Captain America

Very few comic book characters have reached “icon” status. Sure there are some that are well-known and the past few years have proven that even those who hover just below the A-List can become popular among audiences who aren’t constantly evaluating whether or not X title still belongs on their pull list or if a … Continue reading Movie Marketing Madness: Captain America

Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2

There’s always risk when you launch something new. There’s the oft-cited statistic that X number of all new restaurants that open are closed within a year and similar figures can likely be found for any category of business or other venture. While you can say the same about movies - that this or that percentage … Continue reading Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2

Movie Marketing Madness: Winnie the Pooh

There’s so much noise in the world these days that it can be difficult to convince your brain, which is now wired to always be looking for the latest status update from friends or whatever, that it’s alright to sit in the backyard and enjoy a summer afternoon’s breeze without any technological or other distractions. … Continue reading Movie Marketing Madness: Winnie the Pooh

Movie Marketing Madness: Zookeeper

We’ve all sat there at some point and seen if we can pinpoint the exact moment the light in the refrigerator goes off as we close the door. We want to know for ourselves that the light does indeed go off and that the information we’ve been fed over the years is true and isn’t … Continue reading Movie Marketing Madness: Zookeeper

Movie Marketing Madness: Transformers: Dark of the Moon

What's the opposite of clearing the bar? When something or someone attempts to follow-up a great success the usual commentary is that they set the bar high the first time and now will need to clear that in order for the second thing to be seen as being as successful or innovative as the first … Continue reading Movie Marketing Madness: Transformers: Dark of the Moon

Movie Marketing Madness: Cars 2

How does that song go? “We hate it when our friends become successful?” The idea, of course, is that when someone we know and who’s been close to us all of a sudden becomes successful at something not only are we jealous of them doing well where we haven’t but are also resentful of how … Continue reading Movie Marketing Madness: Cars 2

Movie Marketing Madness: Bad Teacher

Jobs are taken for a variety of reasons. In some cases a given position is selected because of its benefits, because of its proximity to where we live or because of the flexibility of the hours allows us to manage the rest of our lives efficiently. There’s even the remote possibility that what we do … Continue reading Movie Marketing Madness: Bad Teacher

Movie Marketing Madness: Green Lantern

(Disclosure: Voce has been doing some work with DC Comics of late, but much - around 90% - of this column was written before that project started. Just want to get that out there.) There are some superheroes who are meant to go into space and some who just aren’t. If you read any of … Continue reading Movie Marketing Madness: Green Lantern