Picking Up the Spare: The Shallows, Desierto

Desierto I'm not sure what happened that had me writing a full campaign recap for this movie back in February, but the movie is apparently coming out in October and so a new trailer has popped up promoting that. The Shallows Anne Thompson at Indiewire talked to two industry vets who were involved with selling … Continue reading Picking Up the Spare: The Shallows, Desierto

Movie Marketing Madness Recap: 3/4/16 New Releases

Desierto The campaign, which isn’t full-throated by any regard, sells a movie that tries to boil down an issue that’s generated so much controversy to a more human one by presenting an extreme, taking the fiery rhetoric of one side of the argument and presenting it’s ultimate fantasy of a lone right-thinking individual and contrasting … Continue reading Movie Marketing Madness Recap: 3/4/16 New Releases

Before The Show: The Hateful Eight 1/9/16

Whole lot of crickets in the audience for just about all these trailers. There were some scattered reactions to Deadpool, but that was about it. Also, if the movie is 2:47, maybe cut the trailer load down to four or five tops. Desierto https://www.youtube.com/watch?v=VEt8Mhya3vI Hail Caesar https://www.youtube.com/watch?v=kMqeoW3XRa0 Brothers Grimsby https://www.youtube.com/watch?v=S-xWokFJztY 13 Hours https://www.youtube.com/watch?v=4CJBuUwd0Os Jane Got … Continue reading Before The Show: The Hateful Eight 1/9/16