Movie Marketing, Picking up the Spare

Picking Up the Spare: The Shallows, Desierto

the shallows pic 1

Desierto

  • I’m not sure what happened that had me writing a full campaign recap for this movie back in February, but the movie is apparently coming out in October and so a new trailer has popped up promoting that.

The Shallows

  • Anne Thompson at Indiewire talked to two industry vets who were involved with selling the movie about casting Lively, how they targeted an unexpected audience group and more.
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