Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are … Continue reading Key Art, Key Changes: The Birth of A Nation, Deepwater Horizon
MMM Recap: 9/30/16 New Releases
My Blind Brother It’s a small campaign so there isn’t a lot to critique in terms of brand consistency or style. There’s a funny movie at the core of the marketing, but not a laugh-out-loud comedy, more one that will have you watching it partly through your fingers because of the character’s actions. If it … Continue reading MMM Recap: 9/30/16 New Releases
Movie Marketing Madness: Deepwater Horizon
The last 40 years have seen an untold number of man-made ecological disasters of all sizes and impacts. One of the biggest of the last several years is when an oil rig in the Gulf of Mexico suffered a major disaster and spilled billions of gallons of oil into the sea, a story that’s now … Continue reading Movie Marketing Madness: Deepwater Horizon
