Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Bridget Jones was kind of a cultural phenomenon back around the turn of the millennium, first when the original book came out then when it was translated into a film starring Renee Zellweger. The story, a … Continue reading Movie Marketing Madness: Bridget Jones’s Baby
Movie Marketing Madness: Genius
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We tend to think of books as singular endeavors and achievements. TV shows and movies we understand are team products, requiring scores of writers, cinematographers, actors and others. But when it comes to books we usually … Continue reading Movie Marketing Madness: Genius
Selling Bridget Jones: The Edge of Reason
You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an … Continue reading Selling Bridget Jones: The Edge of Reason
