It’s not easy to sell American movie-going audiences on a story of a historical event many have no prior awareness of set in a far-off country they may not be able to find on a map. That’s exactly the challenge facing The Promise, coming out this week. The story, set in 1914 just as World … Continue reading Movie Marketing Madness: The Promise
Movie Marketing Madness: Knight of Cups
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. There are plenty of movies about Hollywood hedonism. That’s the theme of...well...if not all then certainly many of the movies that take place there and tell the stories of the actors and others who make the … Continue reading Movie Marketing Madness: Knight of Cups
Movie Marketing Madness: The Big Short
There are always smarter people than you in the room. Always someone better informed, someone who can see the angles in a situation more clearly than you and figure a way to take advantage of those angeles. That’s not false humility or low self-esteem talking. It’s a survival mechanism. If you assume people are smarter … Continue reading Movie Marketing Madness: The Big Short
Selling Batman Begins
Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins
