Key Art, Key Changes: Arrival, Billy Lynn, Edge of Seventeen, Bleed for This

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for…

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MMM Recap: 11/11/16 New Releases

Operator Admittedly, it’s a slight campaign. The trailer is the main element and makes the strongest appeal, showing the chemistry between the stars as well…

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Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Based on a true story, Billy Lynn’s Long Halftime Walk seems to be coming along at just the right time in society. The story follows…

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