THE EDGE OF SEVENTEEN
Key Art Key Changes, Movie Marketing

Key Art, Key Changes: Arrival, Billy Lynn, Edge of Seventeen, Bleed for This

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for home video releases is changed significantly from the one-sheets that were available during the theatrical marketing cycle. What I’m going to try and do is see what those changes are [...]

Movie Marketing

MMM Recap: 11/11/16 New Releases

Operator Admittedly, it’s a slight campaign. The trailer is the main element and makes the strongest appeal, showing the chemistry between the stars as well as the impressive ensemble cast that’s been assembled. There’s a lot to like here, so here’s hoping the marketing reaches enough of an audience that will be attracted to its [...]

Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Billy Lynn’s Long Halftime Walk

Based on a true story, Billy Lynn’s Long Halftime Walk seems to be coming along at just the right time in society. The story follows Lynn (Joe Alwyn) through the present day as he’s recruited to be part of a patriotic halftime show during a Thanksgiving NFL game. We also see flashbacks to his time [...]