The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format. Specifically, a handful of companies are trying to position themselves as the leading portal for anyone interested in listening to podcasts and therefore bring in the lion’s share of advertising…… Continue reading Did…Did People Forget How Podcasts Worked?
The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing game play but having subscription-based access to video games you yourself are playing. As Sara Fischer at Axios recently summarized, all the major tech companies are in some phase of…… Continue reading There’s a Massive Untapped Market for Subscription Video Games
The Content Marketing Institute is out with a new study that takes a look at the state of the industry. Basically people are feeling things are working better than they have in the past and it’s all going quite nicely, thank you very much. Apple is taking a conservative, at least in terms of subject…… Continue reading Quick Takes: Content Marketing and Media News for 10/27/17
Last week the news outlet Mic became the latest player to join the trend of laying off staff as part of a (clears throat) pivot to video. [genuflects] As Peter Kafka notes at Recode, there are a few common factors publishers cite when doing so, the biggest being the desire to tap into the pool…… Continue reading Video is Everywhere, But Time and Money are Finite
According to a report in Bloomberg, Apple is said to be considering a new push into social networking via a new video shooting and editing app that would tightly integrate with other apps. It will be Apple’s attempt to capture more of the time spent by mobile users with messaging. Considering software has never been…… Continue reading Apple Wants to Be Social With Video Editing Tool
(This post was first published on the PNConnect blog) Earlier today at WWDC Apple introduced what it’s calling “Apple News.” As detailed, the app will allow publishers of all shapes and sizes – reports say everyone from major media to independent bloggers – participate and push their news to the app and customize the look…… Continue reading Apple Rolls Out a News Platform