According to a report in Bloomberg, Apple is said to be considering a new push into social networking via a new video shooting and editing app that would tightly integrate with other apps. It will be Apple’s attempt to capture more of the time spent by mobile users with messaging. Considering software has never been Apple’s strong suit, this will have to provide a pretty strong value proposition for people to make any sort of substantial switch.
Published by Chris Thilk
Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs. View all posts by Chris Thilk