The Drum – Freelance Bylines

I wrote about movie marketing trends for TheDrum.com, establishing an ongoing blog on the topic for a while until a change in editorial direction.

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals (7/11/17)
How movies are getting Giphy with it (6/13/17)
Making a ‘day’ of movie marketing efforts (5/30/17)
The many cinematic takes on King Arthur (5/12/17)
The brands that benefited most from Guardians of the Galaxy Vol. 2 buzz (5/3/17)
The Circle joins other movies about privacy, secrets and surveillance (4/28/17)
How Netflix does – or doesn’t – market its original movies (4/10/17)
Castrol and The Fast and the Furious come together for ice driving challenge (3/24/17)
The movie studio addiction to classic rock (3/8/17)
The three kinds of stories nominated for 2016’s Best Picture (2/23/17)
The evolution of Matt Damon’s big head on movie posters (2/18/17)
A-list Hollywood directors at the Super Bowl over the years (1/30/17)
IBM Watson-powered Hollywood influencers (1/25/17)
On The Founder, Facebook and Apple (1/19/17)
2017 movie marketing predictions (1/4/17)
Wonder Woman vs. Guardians of the Galaxy on social (12/22/16)
Universal begins its own cinematic universe with first trailer for The Mummy (12/6/16)
The Five Weirdest Rogue One: A Star Wars Story Products (So Far) (11/11/16)