I’ve written about a variety of topics over the years, either under my own name or as a ghostwriter for clients of my own or the PR agencies I’ve worked at. You can view my portfolio with examples of much of that writing here. While not everyone has published what I’ve written for them, examples of my freelance work are below.
Project: Progressus Media
Progressus Media was in need of a refresh on their website. With cross-platform execution in mind, I created clean, concise copy that clearly conveyed the value proposition the agency was offering to clients. This was a project in conjunction with Juice Interactive.
Project: Mead Johnson
Mead Johnson was doing an audit of their current social media content marketing efforts and wanted an overview of both the industry and competitive landscapes. Recommendations were delivered that took into account general best practices as well as the activities and successes of direct industry competitors. This was a project in conjunction with Juice Interactive.
Project: V By Viacom
Viacom was attempting to build up their thought leadership in the advertising and media industries through publishing on the V By Viacom blog. While neither was published, two posts were delivered that provided, one an overview of how TV had adapted to be more responsive to consumer needs and the other positioning Viacom as a resource with talented, highly-educated staff.
Project: The Charles Buckhead Village
In order to attract customers to the high-end condominiums being developed in an attractive Atlanta, GA neighborhood, the team behind The Charles Buckhead Village wanted to create a regular publishing cadence on its Facebook page. Each month I create a content calendar that includes not only propriety promotional posts but also updates about community events that appeal to the same demographic likely to be interested in the condos. This is a project in conjunction with October Social Media.
Project: Quad Graphics
Looking to expand and promote their industry expertise, Quad Graphics wanted to ramp up the infrequent posting on their corporate blog. While none were ultimately published, I created several posts that expounded on Quad’s capabilities, including how they were applied to real-world case studies. This was a project in conjunction with Symmetri Marketing.
In order to educate field representatives about the scope of services provided, Allstate wanted to update and expand internal resources regarding the help it can provide customers who are moving. The project involved consolidating information scattered across a series of web pages and existing documents into a single white paper that could be distributed to local agents. This was a project in conjunction with Juice Interactive.