Some Odd Rogue One Products

My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story: Much has been written over the years about the role Star Wars and its subsequent sequels played in the expansion of licensed movie merchandise. The modern action figure market largely … Continue reading Some Odd Rogue One Products

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Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV series has now become a film series that’s already spawned three movies that have achieved success of varying levels under the directorship of a variety of helmers. 1996’s debut film … Continue reading Movie Marketing Madness: Mission: Impossible – Ghost Protocol

Movie Marketing Madness: Hugo

One of the many things that can keep parents awake at night is the question of what we're leaving behind for our children. Not just material or financial but also emotional. If we should pass away before our children are grown - or even if our passing is after they're older - we want them … Continue reading Movie Marketing Madness: Hugo

Movie Marketing Madness: The Muppets

If you ask me it doesn't get much better than good old fashioned Vaudeville. Marx Brothers, Hope and Crosby, Burns and Allen...even one of my favorite Billy Crystal movies is Mr. Saturday Night, an homage to that era of comedy. It's all about the writing and the timing with this sort of comedy and that's … Continue reading Movie Marketing Madness: The Muppets

Movie Marketing Madness: Puss in Boots

(Brief programming note: Yeah, this came out last week. But I was 85% of the way done with it and just had it on my calendar wrong so have decided to break a rule and publish it anyway. Take any complaints up with the management.) There’s a real danger when you’re trying to spin off … Continue reading Movie Marketing Madness: Puss in Boots

Movie Marketing Madness: Real Steel

Setting a story “in the not too-distant future” is kind of a great narrative get out of jail free card. You can still do whatever you want, really, but also don’t have to create a whole new world in order to tell the story. Cars are likely still cars and houses are still houses. And … Continue reading Movie Marketing Madness: Real Steel

Movie Marketing Madness: The Smurfs

There’s a whole tradition of Saturday morning cartoons that kids today just aren’t familiar with. Back in the 80’s my younger brother and I would wake around 6AM (earlier than that and the news was still one) and bounce between CBS, NBC and ABC at various times to catch the best animated shows of the … Continue reading Movie Marketing Madness: The Smurfs

Movie Marketing Madness: Cowboys and Aliens

Ever since 1991's release of Unforgiven the Western movie genre has been forever altered. All of a sudden the stakes were higher, the emotions deeper and the overall gravitas just that much greater. Eastwood's movie took a genre of film that had been a symbol for the American male ideal of stoicism and grit and … Continue reading Movie Marketing Madness: Cowboys and Aliens

Movie Marketing Madness: Captain America

Very few comic book characters have reached “icon” status. Sure there are some that are well-known and the past few years have proven that even those who hover just below the A-List can become popular among audiences who aren’t constantly evaluating whether or not X title still belongs on their pull list or if a … Continue reading Movie Marketing Madness: Captain America

Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2

There’s always risk when you launch something new. There’s the oft-cited statistic that X number of all new restaurants that open are closed within a year and similar figures can likely be found for any category of business or other venture. While you can say the same about movies - that this or that percentage … Continue reading Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2