Some Odd Rogue One Products

My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story:…

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Movie Marketing Madness: Mission: Impossible – Ghost Protocol

The Mission: Impossible franchise has probably at this point gone on longer than anyone originally involved could possible. What started out as a high-concept TV…

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Movie Marketing Madness: Hugo

One of the many things that can keep parents awake at night is the question of what we're leaving behind for our children. Not just…

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Movie Marketing Madness: The Muppets

If you ask me it doesn't get much better than good old fashioned Vaudeville. Marx Brothers, Hope and Crosby, Burns and Allen...even one of my…

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Movie Marketing Madness: Puss in Boots

(Brief programming note: Yeah, this came out last week. But I was 85% of the way done with it and just had it on my…

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Movie Marketing Madness: Real Steel

Setting a story “in the not too-distant future” is kind of a great narrative get out of jail free card. You can still do whatever…

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Movie Marketing Madness: The Smurfs

There’s a whole tradition of Saturday morning cartoons that kids today just aren’t familiar with. Back in the 80’s my younger brother and I would…

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Movie Marketing Madness: Cowboys and Aliens

Ever since 1991's release of Unforgiven the Western movie genre has been forever altered. All of a sudden the stakes were higher, the emotions deeper…

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Movie Marketing Madness: Captain America

Very few comic book characters have reached “icon” status. Sure there are some that are well-known and the past few years have proven that even…

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Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2

There’s always risk when you launch something new. There’s the oft-cited statistic that X number of all new restaurants that open are closed within a…

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