Direct to Consumer Entertainment: What’s Next?

[Note: This is the final part of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] It’s important to look at how the OTT and subscription service industry is reflecting … Continue reading Direct to Consumer Entertainment: What’s Next?

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Direct to Consumer Entertainment: Audience Targeting

[Note: This is Part 4 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] A key trait of the D2C industry is its ability to target just the right … Continue reading Direct to Consumer Entertainment: Audience Targeting

Direct to Consumer Entertainment: Changing Consumer Preferences

[Note: This is Part 3 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] The advent of digital storefronts like Apple’s iTunes and Amazon Prime Video began the steady … Continue reading Direct to Consumer Entertainment: Changing Consumer Preferences

Direct to Consumer Entertainment: Brand Differentiation

[Note: This is Part 2 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] As more and more media companies have pulled their content from aggregators, those aggregators have … Continue reading Direct to Consumer Entertainment: Brand Differentiation

Direct to Consumer Entertainment: Brand Loyalty

[Note: This is Part 1 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] For several years, TV networks and movie studios were anxious to get their shows and … Continue reading Direct to Consumer Entertainment: Brand Loyalty

Direct to Consumer Entertainment (Series)

The entertainment industry reflects and is prone to the same trends as the rest of the consumer goods industry.

Technology Companies Think We’re Too Dumb to Have Control

I do most all of my writing and management within Google Drive. That’s where I write most all of my blog posts, where the spreadsheets that include my editorial calendars are stores and where I keep presentation decks for reference later. It’s a great tool, especially in how it allows for offline editing that’s backed … Continue reading Technology Companies Think We’re Too Dumb to Have Control

Medium, Spotify and the Problem With Editorial Platforms

I know it’s shocking, but last week Medium pivoted again. With little or no warning, it informed publishers using the platform that it was discontinuing their ability to offer paid memberships to readers, cutting off a source of revenue and audience-building for many outlets. The rationale for this latest shift is that Medium felt the … Continue reading Medium, Spotify and the Problem With Editorial Platforms

Forget Government-Run Interfaces and Focus On the Data

Let’s take Consumer Financial Protection Bureau chief (for the moment) Mick Mulvaney at face value when he says it’s not the responsibility of the agency - and by extension, the government or taxpayers - to “run a Yelp for financial services.” That’s the justification he’s given for his position that a database of complaints against … Continue reading Forget Government-Run Interfaces and Focus On the Data

Google Buys Tenor, So Let’s Drop the Facade

When it comes to GIF repositories there are two major players (putting Tumblr aside since that’s not it’s main purpose...though it kind of is): Giphy and Tenor. Both have worked over the last few years to position themselves as the ultimate warehouse for all your GIF needs, working with media companies to create corporate profiles … Continue reading Google Buys Tenor, So Let’s Drop the Facade