Whose Voice Is It?

I’ve been working on a writing project for about a year now, opening a new Google Doc in April of last year. In that time I’ve pitched it as a book as well as a series of contributed bylines. I’ve also considered how I could publish it myself, either as blog posts or through some … Continue reading Whose Voice Is It?

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Quick Takes – Marketing and Media News for 3/1/18

Media The New York Times is hoping to leverage its success in podcasting into a weekly news program based on several job listings and other chatter. There’s a new initiative from Facebook that’s meant to support local media, in particular newspapers and I 100% can’t stop laughing because who’s going to fall for this? Especially … Continue reading Quick Takes – Marketing and Media News for 3/1/18

Quick Takes: Content Marketing and Media News for 10/4/17

Conde Nast’s 23 Stories content studios is being sold as a creative agency, an odd designation coming from a media company. Fast Company profiles Giphy as the GIF repository begins introducing advertising in an effort to monetize its cultural relevancy. Google seems to be testing a different way to label AMP articles in mobile search … Continue reading Quick Takes: Content Marketing and Media News for 10/4/17

Media Companies Chased Shiny Objects, Now It’s Time for Sober Heads

Three recent stories nicely encapsulate the state of the media industry in various ways. The first is an excellent piece by Heidi Moore at CJR that catches everyone up on how all those “pivot to video” strategies are turning out. Unsurprisingly, it’s not well. Pageviews are dropping like a rock as publishers take a three-page … Continue reading Media Companies Chased Shiny Objects, Now It’s Time for Sober Heads

Podcasts; They’re So Hot Right Now

New from me on Voce: But now it’s media brands who are vying for the attention that’s been focused to date on individual shows. Sure, This American Life and others have been big for a long while now. But the democratic nature of podcasting means that individuals with no access to significant production budgets are … Continue reading Podcasts; They’re So Hot Right Now

Facebook Traffic Passes Google Traffic

And today on Voce Nation... Any tactic that works should be used. You can like the current trend in online publishing or loathe it (I fall somewhere in the middle) but these are the current set of an ever-changing set of rules. That’s the thing about the content marketing field, there’s always something new to … Continue reading Facebook Traffic Passes Google Traffic

New On PNConnect: Viral Sameness

If you follow many news sites on social media, you may have noticed a numbing trend over the past few years. Every site shares the same stories, often with identical angles. Time will cover the same story as Mashable, which is the same story Vox shared earlier, which originated on a Reddit thread. It’s been … Continue reading New On PNConnect: Viral Sameness

On Medium: Why Don’t I Use Medium More?

Originally published on Medium here. I’m going through one of my periods where I wonder why I don’t use various social platforms more. On that list is this one right here, Medium. So I felt it only appropriate to talk about why I don’t use it as much as I could/should and offer some thoughts … Continue reading On Medium: Why Don’t I Use Medium More?

Some sites just aren’t meant to see search engine success

A week or so ago, Buzzfeed shared the following chart that shows how traffic referrals from Facebook have spiked over the last six months while traffic from Google has remained relatively steady, dipping slightly. The usual caveats around making broad assumptions based on one use case are firmly in place here, of course.Mathew Ingram at … Continue reading Some sites just aren’t meant to see search engine success

Success in the niche

This is also why blogs took off like they did around the turn of the century, because all of a sudden the thousands of hobbyists with information to share could suddenly do so. Readers like Mr. Prucnal have helped hobby magazines become the darlings of the struggling magazine industry. For decades, the nation’s top general-interest … Continue reading Success in the niche