Quick Takes – Marketing and Media News for 3/1/18

Media The New York Times is hoping to leverage its success in podcasting into a weekly news program based on several job listings and other…

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Quick Takes: Content Marketing and Media News for 10/4/17

Conde Nast’s 23 Stories content studios is being sold as a creative agency, an odd designation coming from a media company. Fast Company profiles Giphy…

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Media Companies Chased Shiny Objects, Now It’s Time for Sober Heads

Three recent stories nicely encapsulate the state of the media industry in various ways. The first is an excellent piece by Heidi Moore at CJR…

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Podcasts; They’re So Hot Right Now

New from me on Voce: But now it’s media brands who are vying for the attention that’s been focused to date on individual shows. Sure,…

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Facebook Traffic Passes Google Traffic

And today on Voce Nation... Any tactic that works should be used. You can like the current trend in online publishing or loathe it (I…

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New On PNConnect: Viral Sameness

If you follow many news sites on social media, you may have noticed a numbing trend over the past few years. Every site shares the…

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On Medium: Why Don’t I Use Medium More?

Originally published on Medium here. I’m going through one of my periods where I wonder why I don’t use various social platforms more. On that…

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Some sites just aren’t meant to see search engine success

A week or so ago, Buzzfeed shared the following chart that shows how traffic referrals from Facebook have spiked over the last six months while…

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Success in the niche

This is also why blogs took off like they did around the turn of the century, because all of a sudden the thousands of hobbyists…

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Quora adds reviews to attract more eyeballs

I tell you…as much as I'm tempted to think Quora is kind of flailing in their "let's just add one new feature after another" pattern…

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