MPAA's Dan Glickman on Marketing Costs

Glickman at ShoWest: Boxoffice up, marketing costs down No, today isn't "Pick on the Hollywood Reporter" day. Two articles there just recently caught my eye is all. The new head of the MPAA, replacing the much reviled Jack Valenti, reported at ShoWest that marketing costs for movies was down by about 12%, meaning the total … Continue reading MPAA's Dan Glickman on Marketing Costs


Viral Movie Marketing The THR article above labels Fox's recent Napolean vs. Fender campaign as "viral". The term viral is the latest buzzword flitting around the web in marketing circles and has come to mean a campaign that isn't fully supported or promoted. Instead it is put out there and is up to individuals to stumble upon … Continue reading Viral Movie Marketing

The Jacket Director On Marketing

FilmForce: Director Lashes Out at Hollywood Thought this was interesting enough to link to. John Maybury chimes in on the marketing decisions made for his new movie, the Natalie Portman/Adrian Brody starring The Jacket (entire story at the link above: Not one to only bash the work of others, Maybury is also unhappy with the … Continue reading The Jacket Director On Marketing

Crash Trailer

Official Crash Trailer Site The official site for the Paul Haggis film Crash now has a trailer attached to it. It's a very nice trailer that gives the film a sense of being in the Short Cuts/Grand Canyon mode about how all things are interconnected. We're all looking for something genuine to hold on to … Continue reading Crash Trailer

Movie Marketing Madness: Summer Movie Preview

My latest column at Film Threat is a preview of some of the movies coming out this summer. These are movies I’m seeking out: Sequels to movies I liked, adaptations of books or – recently – comics I enjoyed or films with an actor or actress I already enjoy. This week I thought I would … Continue reading Movie Marketing Madness: Summer Movie Preview

Inside the Making and Marketing of Movie Trailers

This L.A. Times story goes into a great amount of detail on the process trailers go through before they wind up in front of an audience. A definite must read.

More Education on Constantine

Movie Poop Shoot - From Print to Screen Matt Savelloni at MoviePoopShoot also gives a pretty good recap of the John Constantine character and some of the potential pitfalls of the movie version. Reader Royal Burnell also pointed me to a website with some good material. --Chris

Getting Schooled on Constantine

I got this comment which provides a quick primer on the John Constantine character as he appears in the actual Hellblazer graphic novel/comic. Since I am a complete ludite on the subject I thought I would repost it for everyone to see. --Chris John Constantine in the comics is a British con man who knows … Continue reading Getting Schooled on Constantine

Constantine – Marketing Recap

You can read my full recap of the marketing campaign for Constantine at Film Threat. His latest movie finds Reeves playing some sort of spiritual being caught up in the eternal struggle between Heaven and Hell. It’s an adaptation of the successful Alan Moore graphic novel Hellblazer. The word adaptation should be used loosely since in … Continue reading Constantine – Marketing Recap

Weekly Wrap-up 2/11/05

The Interpreter A new poster is online for this Nicole Kidman/Sean Penn thriller. Miss Congeniality 2 There is what could be called a new poster out. In reality it's the teaser poster after undergoing some Photoshop surgery to make Sandra Bulluck look at the camera. This is awful. MirrorMask Sony has launched the official site … Continue reading Weekly Wrap-up 2/11/05