Last year Google introduced Feed, a personalized feed of news and updates appearing below the main search bar within the Google mobile app. I took issue with that at the time, specifically calling out how it was another example of a company feeling it knew better than the individual what someone might be interested in … Continue reading Google Rebrands Feed, Retains All Its Problems
Repurposing user-generated content in marketing programs has been a practice since about a day after people started creating that content. Marketers quickly realized, all the way back in the early 2000s, that people reacted more positively to material generated by others like them than to staid, sometimes boring advertising material. The latest iteration of this … Continue reading Snapchat Opens Up User Content to Media Brands, But Something’s Missing
Media organizations are capable of so much better, especially in a few areas.
The headline used by Nieman Lab on its recap of a study conducted on how labeling the source of a link within a story impacts the trust assigned to that story is this: When a link to a news story shows the source of the story, some people end up trusting it less That’s technically … Continue reading It’s a Matter of (Media) Trust
Something weird happens when a company attains a certain scale, and particularly when it moves into the position of largely dominating its market: The media begin to treat it as an assumptive leader, the yardstick by which all others in that market are measured. See if this headline framing seems familiar: “WeWork Competitor X Emerges … Continue reading Media Challenge: Abandon the David vs. Goliath Narrative
For years now, many of those in my generation of social media marketing professionals have been trying to get people to stop using outdated terminology. Sometime around 2007 it was no longer really accurate to say “new media” when referring to blogs and podcasts because those media had largely gone mainstream. Words, terms and phrases … Continue reading Media Challenge: Stop Saying “Tweet”
I don’t need to reiterate here how ridiculous the whole “Millennials Are Killing [industry/company/category]” press narrative is. The stories that have become a laughing stock seem to be predicated on two assumptions: That this is the first time in the history of civilization that one generation has dared to exhibit different consumer preferences or tastes … Continue reading Media Challenge: Only Use Demographic Labels When Pertinent
One of the most frustrating experiences I have while reading or listening to the news is that there’s too often a complete lack of context about whatever story is being shared. This is true in many instances but most notably in instances where the story is clearly resulting from either a trend someone has decided … Continue reading Media Challenge: Add More Context
[Note: This is the final part of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] It’s important to look at how the OTT and subscription service industry is reflecting … Continue reading Direct to Consumer Entertainment: What’s Next?
[Note: This is Part 4 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] A key trait of the D2C industry is its ability to target just the right … Continue reading Direct to Consumer Entertainment: Audience Targeting