The term “Netflix for podcasts” or “YouTube for podcasts” has been thrown around in a number of recent articles about the future of the format. Specifically, a handful of companies are trying to position themselves as the leading portal for anyone interested in listening to podcasts and therefore bring in the lion’s share of advertising … Continue reading Did…Did People Forget How Podcasts Worked?
The last couple years have brought several conversations around the potential of video game streaming services. Not Twitch-like streaming, which is about broadcasts and sharing game play but having subscription-based access to video games you yourself are playing. As Sara Fischer at Axios recently summarized, all the major tech companies are in some phase of … Continue reading There’s a Massive Untapped Market for Subscription Video Games
It’s a rough time to be a fan of the Chicago Cubs, which is an odd sentence to write less than three years after the team famously won their first World Series title in over a century. Back in the 1980s, before lights were added to Wrigley Field, all Cubs home games were broadcast on … Continue reading The Cubs Go Exclusive
Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The first will get six shows while the second gets 10. Complex’s situation is a bit different, as the article points out, than efforts by publishers like Vox Media and others … Continue reading Video Lures More Media Companies
One of the key revelations in the last week or so has been that technology companies are not necessarily our friends when it comes to the best interests of society as a whole. As someone pointed out, the oligarchy of Google, Facebook and Apple have taken on the roles of gatekeeper for each other, occasionally … Continue reading Google Wants to Manage the Open Web
The debate about what people should or shouldn’t be able to purchase using food stamps or other assistance programs has been raging for decades. Ronald Reagan famously used the “Welfare Queen” example (since debunked) to say that public safety net programs were being abused and should therefore be eliminated. Less drastically, politicians have tried to … Continue reading Maybe We Let People Buy What They Like
“Should We Replace Facebook with Personal Websites?” I had to audibly sigh when I saw that Vice headline considering Facebook (and other social network platforms) are what replaced personal websites in the first place. Back before status updates were a thing, we all had our own blogs and sites where we shared our thoughts and … Continue reading Let’s Get Back to Owned Media
Last year Google introduced Feed, a personalized feed of news and updates appearing below the main search bar within the Google mobile app. I took issue with that at the time, specifically calling out how it was another example of a company feeling it knew better than the individual what someone might be interested in … Continue reading Google Rebrands Feed, Retains All Its Problems
Repurposing user-generated content in marketing programs has been a practice since about a day after people started creating that content. Marketers quickly realized, all the way back in the early 2000s, that people reacted more positively to material generated by others like them than to staid, sometimes boring advertising material. The latest iteration of this … Continue reading Snapchat Opens Up User Content to Media Brands, But Something’s Missing
Media organizations are capable of so much better, especially in a few areas.