Google Rebrands Feed, Retains All Its Problems

Last year Google introduced Feed, a personalized feed of news and updates appearing below the main search bar within the Google mobile app. I took…

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Snapchat Opens Up User Content to Media Brands, But Something’s Missing

Repurposing user-generated content in marketing programs has been a practice since about a day after people started creating that content. Marketers quickly realized, all the…

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My Challenges to Media

Media organizations are capable of so much better, especially in a few areas.

It’s a Matter of (Media) Trust

The headline used by Nieman Lab on its recap of a study conducted on how labeling the source of a link within a story impacts…

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Media Challenge: Abandon the David vs. Goliath Narrative

Something weird happens when a company attains a certain scale, and particularly when it moves into the position of largely dominating its market: The media…

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Media Challenge: Stop Saying “Tweet”

For years now, many of those in my generation of social media marketing professionals have been trying to get people to stop using outdated terminology.…

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Media Challenge: Only Use Demographic Labels When Pertinent

I don’t need to reiterate here how ridiculous the whole “Millennials Are Killing [industry/company/category]” press narrative is. The stories that have become a laughing stock…

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Media Challenge: Add More Context

One of the most frustrating experiences I have while reading or listening to the news is that there’s too often a complete lack of context…

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Direct to Consumer Entertainment: What’s Next?

[Note: This is the final part of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and…

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Direct to Consumer Entertainment: Audience Targeting

[Note: This is Part 4 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery…

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