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I ooVood for a good cause

I only ever got around to doing one of the ooVoo sessions I had set up and always felt kind of bad about that. That's…

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Giving RSS numbers their due

I'm sure everyone who has devised and executed a social media campaign, particularly one involving outreach to writers of blogs and other sites, has been…

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Book Review: Groundswell

Accompanied by the level of detail you’d expect from two Forrester analysts, Groundswell lays out case after case of strategies, rationales and insight that show…

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LOTD: 4/7/08

Forrester's Shar VanBoskirk helpfully reminds us that digital and interactive are not necessarily the same thing, with the latter promising some point of actual engagement…

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Define your own filters

There's not much that hasn't already been said about the findings from Pew on how young people are getting their news not so much directly…

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LOTD 3/25/08

We've been a little silent here for a while and for that I apologize. As we ramp back up the OTD engine grab a cup…

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LOTD: 3/5/08

BusinessWeek has an interesting to read point/counterpoint on why widgets may or may not be good things for your marketing efforts. I tend to come…

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LOTD: 3/2/08

Via the fine folks at Ranchero, there's an AppleScript you can download from Stefan Seiz that allows you to play enclosures within NetNewsWire, rather than…

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The core of the conversation

The whole discussion of whether or not social media outlets can effectively be monetized isn't at all surprising to me. For as long as there…

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Form follows function

What Mike Manuel has written here echoes the thinking of myself and others here that a true social media press release focuses on content and…

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