Book Review: Groundswell

Accompanied by the level of detail you’d expect from two Forrester analysts, Groundswell lays out case after case of strategies, rationales and insight that show either the groundswell in action or how a yet to be tapped community can be moved to create that groundswell. The authors begin by laying out why it’s important to… Read More

LOTD: 4/7/08

Forrester’s Shar VanBoskirk helpfully reminds us that digital and interactive are not necessarily the same thing, with the latter promising some point of actual engagement and interactivity. Also from Forrester comes Josh Bernoff reminding corporate bloggers that it’s actually more disingenuous to refuse to even acknowledge you have competitors than it is dangerous to ignore… Read More

LOTD 3/25/08

We’ve been a little silent here for a while and for that I apologize. As we ramp back up the OTD engine grab a cup liquid caffeine and enjoy the LOTD while pondering just how hard the new Indiana Jones movie is going to rock. (CT) No, social networking and online applications aren’t going to… Read More

LOTD: 3/5/08

BusinessWeek has an interesting to read point/counterpoint on why widgets may or may not be good things for your marketing efforts. I tend to come down on the “may” side of things, but with the realization that like all tools they’re not going to be the best for everyone and even those that can make… Read More

LOTD: 3/2/08

Via the fine folks at Ranchero, there’s an AppleScript you can download from Stefan Seiz that allows you to play enclosures within NetNewsWire, rather than needing to copy files out into QuickTime. (TB) While we’re on the tip parade, Nick Bradbury has published 10 more “tiny” tips for using FeedDemon. (TB) As far as positive… Read More