Movie Marketing Madness – Miss Peregrine’s Home for Peculiar Children

Jacob is just discovering he’s not like other teenagers, notably that he has unusual powers and abilities. As he uncovers more and more about his…

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Movie Marketing Madness: Yoga Hosers

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It's hard to figure out how…

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Studios Expand VidCon Movie Marketing Efforts

Movie studios have noticed that VidCon is full of young digitally-savvy people with cameras and expertise in using them and so are beginning to expand…

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The Power of Enthusiasm

Last weekend the Thilk Family, along with countless others, celebrated Free Comic Book Day. It’s a day meant to offer people a chance to get…

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Movie Marketing Madness: Miles Ahead

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When Steve Jobs came out last…

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Movie Marketing Madness: Race

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We Americans are, I’ve always felt,…

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Movie Marketing Madness: Pride + Prejudice + Zombies

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. People like to think the current…

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Theatrical Movie Delivery Has Changed. Posters, Not So Much

When I worked at a movie theater back in the early 90’s, we always looked forward to getting a new shipment of one-sheets. Assuming they…

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Movie Marketing Madness: Spectre

There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser…

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Tumblr’s Clothing Line Is A Smart Brand Extension

In the New York Times story about the new line of clothing launched by Tumblr, company spokesperson Valentine Uhovki says, ““We wanted every look to…

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