After the Campaign: Lion

When I wrote about the marketing of Lion last year I thought it made a decent emotional appeal to audiences who were looking to have…

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After the Campaign: Passengers

When Passengers was being sold to audiences last September it was billed as being a romantic comedy in space, with a bit of tension built…

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After the Campaign: Guardians of the Galaxy Vol. 2

As Guardians of the Galaxy Vol. 2 was being sold last month the emphasis seemed to be on the goofy antics of the ragtag crew…

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After the Campaign: The LEGO Batman Movie

When I reviewed the marketing campaign for The LEGO Batman Movie back in February I concluded that, despite whatever shortcomings the marketing might have, it…

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After the Campaign: Tiny Furniture

Finally, almost five years after it came out, I’ve watched Tiny Furniture. While I’m certainly aware of star/writer/director Lena Dunham I have to admit I’ve…

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After the Campaign: Knight of Cups

I can’t adequately describe the story of Knight of Cups, the 2015 Terrence Malick feature starring Christian Bale, so allow me to simply copy the…

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After the Campaign: Touched With Fire

Touched With Fire didn’t get a huge campaign when it was being released a little over a year ago. But that limited campaign did do…

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After the Campaign: The Dressmaker

When I reviewed the campaign for The Dressmaker I thought the movie looked more or less alright. But I also felt there was something missing…

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After the Campaign: The Neon Demon

When The Neon Demon was being sold the focus was on the look and feel of the movie coming from writer/director Nicolas Winding Refn. The…

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After the Campaign: Mr. Church

The campaign for Mr. Church focused on how star Eddie Murphy, in the title role, was returning to film after an absence of several years.…

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