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After the Campaign

After the Campaign: 13 Hours

The marketing campaign for 13 Hours sold the movie based on the apparent allure of grimy, sweaty professional soldiers carrying around guns and achieving the impossible. The movie, I found, delivers on that promise but has a depth that was unexpected. The story is set in 2012 Benghazi, Libya. Yes, that Benghazi. The focus is [...]

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After the Campaign

After the Campaign: Blue Jay

My main conclusion in my review of the campaign for Blue Jay was that it was worth watching if, for no other reason, the performances from Mark Duplass and Sarah Paulson. That was spot-on. Duplass stars as Jim, a middle-aged guy who in the wake of his mother’s death is working on cleaning up and [...]

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After the Campaign

After the Campaign: Barry

When I reviewed the campaign for Barry I thought the movie was being sold less as a fictionalized story of a young Barack Obama and his time at Columbia University in the early 1980s as it was about a young man’s search for identity. That feeling was pretty accurate. The story follows a young Obama, [...]

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After the Campaign

After the Campaign: Alice Through the Looking Glass

I wasn't a huge fan of the marketing for Alice Through the Looking Glass, the sequel to 2011's Tim Burton-directed live-action adaptation of Alice in Wonderland. The marketing seemed inconsistent in tone on a number of fronts and never really offered a clear value proposition for the audience to latch on to or reason to [...]

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After the Campaign

After the Campaign: The Beaver

When I reviewed the campaign for The Beaver back in 2011 it was right as Mel Gibson was coming apart. The marketing fell right in the middle of his very public problems including the anti-semitic remarks he made to police, meaning he was largely absent from the publicity and other aspects of the campaign. Let’s [...]

After the Campaign

After the Campaign: Captain Fantastic

When Captain Fantastic was being sold to the public last summer, the campaign tried to make the case for a story about an unconventional family going through the tragic loss of its wife and mother. It's so much more than that. The story centers around Ben (Viggo Mortensen), the father of a group of kids [...]

After the Campaign

After the Campaign: Hail Caesar

Let’s make this clear: In some big ways, Universal missold Hail Caesar, the latest movie from the Coen Bros. The tone of the campaign may have matched what’s shown in the movie, but in some very real ways the movie does not match the marketing in advance of the February 2016 release. Set in1950s Hollywood, [...]

After the Campaign

After the Campaign: The Nice Guys

The marketing for The Nice Guys promised a fun throwback detective buddy comedy from writer/director Shane Black, the man who perfected the formula back in the 80s with movies like Lethal Weapon and others. It sold a caper that matched Russell Crowe and Ryan Gosling and sold the movie based on the chemistry and charisma [...]

After the Campaign

After the Campaign: Love and Friendship

Around the middle of last year, Amazon and Roadside Attractions set out to sell Love and Friendship, which had debuted to acclaim at Sundance a few months prior, to the general audience. The movie, based on a Jane Austen novel, was sold as a dry comedy about the manners and rules of Victorian England society. [...]

After the Campaign

After the Campaign: Daddy’s Home

When Daddy’s Home was being sold to the public back in December of 2015, the central theme of the campaign seemed to be that the movie would feature lots of instances of Will Ferrell falling down and putting himself in embarrassing situations. And the movie pretty much delivered on that promise, though it’s not nearly [...]