Quick Takes: Content Marketing and Media News for 10/4/17

Conde Nast’s 23 Stories content studios is being sold as a creative agency, an odd designation coming from a media company.

Fast Company profiles Giphy as the GIF repository begins introducing advertising in an effort to monetize its cultural relevancy.

Google seems to be testing a different way to label AMP articles in mobile search results, emphasizing “Instant” over the AMP branding.

It’s incredibly creepy that Google is going to begin offering publishers complete search histories and buying behaviors of people visiting news sites.