Quick Takes: Content Marketing and Media News for 1/6/18

The Big Story The death of brick-and-mortar retail is coming about because fashion and culture are curated and discoverable on social media now, not exclusively by hitting the mall. And while the retail industry may be fine as a whole, stories are closing twice as fast as they open. That’s going to hit people who … Continue reading Quick Takes: Content Marketing and Media News for 1/6/18

Quick Takes: Content Marketing and Media News for 10/4/17

Conde Nast’s 23 Stories content studios is being sold as a creative agency, an odd designation coming from a media company. Fast Company profiles Giphy as the GIF repository begins introducing advertising in an effort to monetize its cultural relevancy. Google seems to be testing a different way to label AMP articles in mobile search … Continue reading Quick Takes: Content Marketing and Media News for 10/4/17

Quick Takes: Content Marketing and Media News for 9/29/17

YouTube’s Studio app now lets creators schedule videos for publication right from within the mobile app. The FTC has stated the in-app features for influencers to disclose paid relationships aren’t sufficient, making it clear once more that brands are responsible for ensuring adherence to guidelines. New tools from YouTube will allow for automated remixing of … Continue reading Quick Takes: Content Marketing and Media News for 9/29/17

Quick Takes: Content Marketing News for 9/1/17

Facebook has confirmed it won’t take a cut of the subscriptions it’s going to help publishers sell, though I feel like “yet” needs to be added to each one of these promises. As my friend Jeremy Pepper pointed out, Snapchat’s sudden overtures to influencers seems driven by a tanking stock price and slowing user growth, … Continue reading Quick Takes: Content Marketing News for 9/1/17

Giphy’s Place in the Movie Marketing Mix

My latest post at The Drum looks at how studios are using Giphy as part of their online movie marketing efforts: As the social web has grown, sites began at first to link to MySpace profiles, with those fading out as Facebook and Twitter emerged and began achieving critical user mass. Then came Instagram profile … Continue reading Giphy’s Place in the Movie Marketing Mix

Facebook Messenger Bots, NFL on Snapchat and More: Quick Takes for 8/3/16

WNYC is open sourcing its tool for generating “audiograms,” shareable audio clips for social media (Nieman Lab, 8/1/16) This is a great move. I hope other companies who are developing tools specifically to create different media types for use on social platforms follow suit and open source them, letting anyone access and build off the … Continue reading Facebook Messenger Bots, NFL on Snapchat and More: Quick Takes for 8/3/16

Studios Love Giphy, But Not Enough to Promote It

More and more movies and TV shows are working with GIF hosting and search engine company Giphy. Either the studios and networks are creating GIFs and then hosting them there or they’re handing over media for Giphy to make into a collection of GIFs through their creative studio. With GIFs being the lingua franca of … Continue reading Studios Love Giphy, But Not Enough to Promote It

Giphy and Star Wars Partner to Take on Snapchat

Star Wars isn't done with its promotional partner marketing yet. It was announced today that Disney/Lucasfilm is working with Giphy, the popular GIF repository, on making Star Wars animations available through the GiphyCam app. That app lets you overlay animations onto existing photos and save/share them as GIFs on other networks. This partnership adds Stormtrooper … Continue reading Giphy and Star Wars Partner to Take on Snapchat