Picking Up the Spare: Don’t Think Twice, Hell or High Water

Don’t Think Twice The cast gathered round to create a “viral video” but the hilarity comes from how they don’t really seem to know what that means. Hell or High Water A new TV spot focuses on the incredibly positive reviews the movie has generated, pulling in quotes and raves from critics. The Hollars In…… Continue reading Picking Up the Spare: Don’t Think Twice, Hell or High Water

Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Star Trek Beyond Paramount used the movie’s San Diego Comic-Con screening to test a new kind of Google ad, taking live video that was shot by the cast in attendance, editing it on the fly and serving it as an ad to the fans, using footage from the event they were at. Don’t Think Twice…… Continue reading Picking Up The Spare: Don’t Think Twice, Star Trek Beyond and More

Movie Marketing Madness: Don’t Think Twice

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “Improv” is a word that gets thrown around a lot in the entertainment media, largely by people who aren’t clear what it actually is. So you hear journalists ask actors all the time how much improv…… Continue reading Movie Marketing Madness: Don’t Think Twice